CYPRESS, Calif. – May 18, 2011 – Yamaha Motor Corp., U.S.A., (YMUS) and Yamaha Motor Manufacturing Corporation of America (YMMC) announced today that the first production run of new all-terrain vehicle (ATV) models transferred to the U.S. from overseas facilities will take place this month at Yamaha’s state-of-the-art factory in Newnan, Ga.

The start of new ATV production in Newnan is a major step forward in the companies’ long-term strategy to transfer the majority of Yamaha’s worldwide ATV manufacturing to the United States.  When complete, the production transfer could add 200 or more American jobs at Yamaha’s U.S. factory as well as additional jobs at the 125 North American parts supplier companies.  The specific ATV models will be announced on June 8 as part of Yamaha’s worldwide unveiling of select 2012 model year products.

Yamaha’s ATV production transfer, first announced in early 2010, is a long-term strategy that will culminate in bringing the great majority of Yamaha’s worldwide ATV manufacturing to YMMC by 2013.  The company has invested more than $250 million into the factory over the past 10 years creating a state-of-the-art facility and ensuring top quality products are built in a safe and environmentally responsible manner.

“This production transfer shows Yamaha’s commitment to this facility and the U.S. motorsports market – the world’s largest ATV market,” said Henio Arcangeli Jr., Yamaha Motorsports President.  “Manufacturing ATVs in Georgia will allow Yamaha to respond more quickly to its customers’ demands while streamlining its supply chain and distribution processes.  It is a strategic move that will benefit the company, employees, dealer partners and customers as well as the local Newnan community and more than 100 U.S. parts supplier businesses.”

Yamaha held a press conference at its factory in Newnan today where it announced the production transfer news.  Yamaha executives and government officials spoke about the significance of the transfer and Yamaha’s manufacturing facility in the U.S.  The company also unveiled a new “Assembled in U.S.A.” logo to illustrate its pride in U.S. manufacturing.

As one of the largest motorsports companies in the world, Yamaha is a major contributor to the U.S. economy directly employing approximately 2,800 Americans and supporting more than 30,000 additional jobs through its manufacturing facilities, corporate offices, field staff, distribution centers, suppliers and dealer partners.  Overall, Yamaha has corporate offices, regional offices, factories and distribution centers in nine states including Georgia, California, Wisconsin, Texas, Pennsylvania, Tennessee, Illinois, New Jersey and Washington.  The Newnan factory alone spends more than $170 million annually with 137 worldwide suppliers – 125 of which are also based in North America. 

This production transfer ensures that Yamaha maintains its loyal workforce in Newnan and will result in the hiring of more U.S. workers in the coming years.  There are 90 positions at YMMC that are directly related to this year’s new production.  The company currently estimates adding up to 200 additional jobs over the next three to five years based on other planned ATV model transfers to YMMC and market forecasts; however, the transfer has the potential to add as many as 800 to 1,000 jobs depending on market conditions.  The factory currently employs more than 1,100 people in Newnan.

“Yamaha’s factory in Newnan is state-of-the-art with more than 20 years experience making a variety of Yamaha products and more than 10 years of producing top quality ATVs,” said Mike Chrzanowski, senior vice president of operations and engineering services at YMMC.  “We here at YMMC are extremely excited about this production transfer to the U.S.  Above all, it is the YMMC employees and their longstanding dedication to the company, their own quality of work, and their communities that has made this transition possible.  With their support, Yamaha is confident we’ll have a smooth transition this summer and over the next few years.”

“Yamaha has been in Newnan for more than 20 years, and we feel very lucky to have such a fine world renowned company in our area,” said Newnan Mayor Keith Brady.  “On behalf of the City of Newnan, I would like to congratulate Yamaha on its ATV production transfer and wish them continued success for the many products they produce.”

About Yamaha Motor Manufacturing Company

Founded in 1986, the Yamaha Motor Manufacturing Corporation of America (YMMC) facility has the highest certifications for quality, safety and environmental manufacturing in producing golf cars, personal watercraft, Side-by-Side vehicles and all-terrain vehicles.  The factory is ISO9001 Quality Management System and ISO14001 Environmental Management System certified.

YMMC participates in both EPA’s National Performance Track Program and the Georgia Department of Natural Resources P2 AD Partnership Program.  These voluntary programs were developed to recognize companies that have implemented strong environmental management systems.  In return, participating companies are expected to continually improve their environmental performance through waste reduction, resource conservation, community outreach, and implementation of other sustainable business practices.  YMMC’s involvement in these programs clearly shows its desire and commitment to go beyond regulatory compliance requirements in protecting and preserving Georgia’s natural resources. In addition, YMMC has received the Georgia State Natural Leader Award.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS) a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.